Trent’s cancer diagnosis became the catalyst for something bigger—both personally and professionally. With the support of his friend and now co-founder, Dr Harry Weisinger, who had survived the same disease years earlier, Trent began to reassess everything: from the medications he was taking to his long-term approach to pain, inflammation, and recovery.

“I went on a deep dive about how I could get off some of these drugs,” Trent told Men’s Health. “What I’ve seen with the medical community—when I told people what we were doing [with curcumin]—there was a nod. They’re like, ‘Yeah, we know there’s some good stuff there.’”

During treatment, Trent and Harry began researching plant science, focusing on curcumin and its emerging potential as a natural anti-inflammatory. The result was a business plan drafted from a hospital bed—one that would become KURK, a fast-absorbing, liquid curcumin solution powered by Micelle+ technology.